...good typography, a balanced interplay between positive and negative space, with focus on the positive.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiB0s-7zdzpP2zgeLuZpgekd-L1G2Tq4rYArUTFI5kwkN4RQgqCuZ8_rH-myXMCSwaaeUoUrWusR0il26Hrwz8S0fKO177kRFT1zvSRjjNl6To3Lxuawp_Us4tmFzT6zzdVtAySRtVMVw/s200/typography.gif)
No one pays attention to the negative space, alone, in a letterform. It's counter intuitive (pun intended). When the counter becomes dominant the beauty and function of the letterform is lost in a jumble of shapes that have no meaning.
Likewise emphasis on team members' weaknesses render their positive contributions meaningless.
Strokes, terminals, shoulders, ascenders, descenders, serifs--line and shape make up the contour map of the alphabet. A repetition of curves, verticals, horizontals, and serifs are combined to bring variety and unity to well-designed fonts.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD2HSuadv4bomzemMQd-2CMmrEtZb1Uls7StpDkxa2v6XOmdeX8fxEBLn6IG8jyQHbtPyfQqbWGFeSORGSJAYMxBcbHrqQcLN-P8txTNX84IzaWmyjsYcw0fieZ_nP-Ico08fWMzq69w/s320/typography2.gif)
I once read that the greatest potential for growth is in one's areas of strength. Recognizing these strengths and cultivating them through activities that thrill and challenge a particular team member can help them accomplish exponential results personally and as part of a team.
Focus on the positive.
Foster the strength. Allow the counter space to support the whole, but recede into the background.
Quotable
The most important thing I have learned is that legibility and beauty stand close together.
~Adrian Frutiger