Dear Shampoo Maker,
I don't wear my glasses in shower. (Who does?!)
Why are the most important words—shampoo, and conditioner—in a tiny font and all caps?!!!
And both bottles the same shape?
I'm super annoyed when I squirt out conditioner when I wanted shampoo.
Branding is important, but once I pick your product off the shelf at the grocery store I'm no longer interested in your company name.
I'll think much more highly of you if I have a good experience with your product.
It's all about usability. Do your homework. Know your audience. Make life accessible.
Please make the word Shampoo big and in a lowercase font.
And, bonus points (my loyalty) for making the bottles different shapes.
Thank you,
A baby boomer with reading glasses (and money to spend on hair care products)
