Cardboard record player

This has been around for awhile, but I'm still entertained by it. Clever. Love it!



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A day made of glass

They have me sold...

Accessibility in the Shower

Dear Shampoo Maker,

I don't wear my glasses in shower. (Who does?!)

Why are the most important words—shampoo, and conditioner—in a tiny font and all caps?!!!

And both bottles the same shape?

I'm super annoyed when I squirt out conditioner when I wanted shampoo.

Branding is important, but once I pick your product off the shelf at the grocery store I'm no longer interested in your company name.

I'll think much more highly of you if I have a good experience with your product.

It's all about usability. Do your homework. Know your audience. Make life accessible.

Please make the word Shampoo big and in a lowercase font.

And, bonus points (my loyalty) for making the bottles different shapes.

Thank you,

A baby boomer with reading glasses (and money to spend on hair care products)

Okay, Some Things Are Just Too Funny

Check out these recession cases for your iphone...just 99 cents. Hilarious!

Watch this guy demo the "assembly".

Go for the "bail-out bundle" (10 for $7.99) and treat everyone in the office!

Their Q&As rival Woot for a hoot!

Q) Is it waterproof?
A) No, so dont put it in the dishwasher

Q) Is this case flammable?
A) If you light it on fire it is

Q) Does it come assembled?
A) no, see our animated gif for a step by step demo!

Q) What device does this case support?
A) iPhone 1G + 3G + 3GS

Q) How does this case stay together?
A) It has locking tabs at the bottom and top of the case, as well as an adhesive strip to keep the case held together

Q) Can I use this case to microwave my frozen pizzas?
A) I dont see why not, although we cant insure quality taste

Q) Will this case make me awesome?
A) I think that goes without saying

Q) Is there a warranty?
A) no, it is cardboard after all

Q) Can I get a paper cut on my ear while using this case?
A) My first guess would be no, but anything is possible, we dont promote unsafe use of the recession case

Q) How long will the case be sold?
A) as long as it needs to be to get us out of this recession! or while supplies last

Q) Does it come with a screen protector?
A) no, we are in a recession!

Q) How long will the product last?
A) forever as long as you don't destroy it!

Q) Is this case made from recycled cardboard?
A) 100% of only the best for you!

Q) Will the product scratch my device?
A) no! its cardboard not brick!

Q) Is the CM logo impressed on the case?
A) this is known as the "peoples case"

Q) Will this product be sold at case-mate retail locations?
A) Nope! The recession case is sold exclusively here at case-mate.com!

Where some companies put their marketing dollars

Oh that more companies would spend their marketing dollars as wisely.

Our philosophy...Take most of the money that we would have spent in paid marketing and instead put that into the customer experience and then let the repeat customers be the true marketing.
~Tony Hsieh of Zappos @ SXSW Conference

See YouTube video