Video: 12 Steps to Hell

According to Milton Glaser, these are 12 steps to hell for a designer.

The music for this video is by Yann Tiersen, and the song is called "Naval".

The animated design is by Amanda Keenan.



 And I would have to agree.

Can design be a moral issue? Do designers have a responsibility to the greater good? What part does personal integrity play in design decisions?


More Milton Glaser:

Milton's most recent show at School of Visual Arts, which is a 50-year retrospective of nearly 100 works he created for the school.

Milton, the Work

His source of inspiration, video conversation

Intro to Inform and Delight, video clip

Milton Glaser: To Inform and Delight, 73 min. documentary

. . . that performance management should be like. . .

...good typography, a balanced interplay between positive and negative space, with focus on the positive.

No one pays attention to the negative space, alone, in a letterform. It's counter intuitive (pun intended). When the counter becomes dominant the beauty and function of the letterform is lost in a jumble of shapes that have no meaning.

Likewise emphasis on team members' weaknesses render their positive contributions meaningless.

Strokes, terminals, shoulders, ascenders, descenders, serifs--line and shape make up the contour map of the alphabet. A repetition of curves, verticals, horizontals, and serifs are combined to bring variety and unity to well-designed fonts.

I once read that the greatest potential for growth is in one's areas of strength. Recognizing these strengths and cultivating them through activities that thrill and challenge a particular team member can help them accomplish exponential results personally and as part of a team.

Focus on the positive. Foster the strength. Allow the counter space to support the whole, but recede into the background.

Quotable

The most important thing I have learned is that legibility and beauty stand close together.
~Adrian Frutiger